KOREA: Seoul beauty initiative

The Korean wave has put a growing number of beautiful Korean actresses in the global spotlight. Not only has this led to a surge in cinema box-office sales, but also a newfound foreign interest in Korea's booming cosmetic surgery industry.
According to a survey of 50 Chinese travel industry experts by the Seoul Tourism and Marketing Corporation, 65 percent recommended that Korea use plastic surgery or skincare treatments to lure more medical tourists.
Tapping into the rising interest, the Seoul city government plans to market tours offering medical treatments. The packages, called 'Seoul Beauty Tours,' aim to boost tourism revenues by offering Korea's finest cosmetic medical services.
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